Tyler Durden: An entire generation pumping gas, waiting tables. Slaves with white collars. Advertising has us chasing cars and clothes. Working jobs we hate so we can buy s*** we don't need. We're the middle children of history man. No purpose or place. We have no great war. No great depression. Our great war is a spiritual war. Our great depression is our lives.
The Narrator: What? Tyler Durden: The things you own end up owning you.
Tyler Durden: We've all been raised on television to believe that one day we'd all be millionaires and movie gods and rock stars. But we won't. We're slowly learning that fact.
Tyler Durden: Do you know what a duvet is? The Narrator: A comforter. Tyler Durden: It’s a blanket. It’s just a blanket. Then why do guys like you and I know what a duvet is? Is this essential to our survival in the hunter-gatherer sense of the word? No. What are we then? The Narrator: Consumers. Tyler Durden: Right! We’re consumers. We’re byproducts of a lifestyle obsession. Murder, crime, poverty. These things don’t concern me. What concerns me are celebrity magazines. Television with 500 channels. Some guy’s name on my underwear. Rogaine, Viagra, Olestra.