Tyler Durden: Do you know what a duvet is?
The Narrator: A comforter.
Tyler Durden: It’s a blanket. It’s just a blanket. Then why do guys like you and I know what a duvet is? Is this essential to our survival in the hunter-gatherer sense of the word? No. What are we then?
The Narrator: Consumers.
Tyler Durden: Right! We’re consumers. We’re byproducts of a lifestyle obsession. Murder, crime, poverty. These things don’t concern me. What concerns me are celebrity magazines. Television with 500 channels. Some guy’s name on my underwear. Rogaine, Viagra, Olestra.