Tyler Durden: Do you know what a duvet is? The Narrator: A comforter. Tyler Durden: It’s a blanket. It’s just a blanket. Then why do guys like you and I know what a duvet is? Is this essential to our survival in the hunter-gatherer sense of the word? No. What are we then? The Narrator: Consumers. Tyler Durden: Right! We’re consumers. We’re byproducts of a lifestyle obsession. Murder, crime, poverty. These things don’t concern me. What concerns me are celebrity magazines. Television with 500 channels. Some guy’s name on my underwear. Rogaine, Viagra, Olestra.
The Narrator: What? Tyler Durden: The things you own end up owning you.
Tyler Durden: We've all been raised on television to believe that one day we'd all be millionaires and movie gods and rock stars. But we won't. We're slowly learning that fact.
Tyler Durden: An entire generation pumping gas, waiting tables. Slaves with white collars. Advertising has us chasing cars and clothes. Working jobs we hate so we can buy s*** we don't need. We're the middle children of history man. No purpose or place. We have no great war. No great depression. Our great war is a spiritual war. Our great depression is our lives.