If you want to use social media for marketing purposes, you need to post such great content that you earn the right to promote your product or service.
You have a few seconds to capture people’s attention—think Tinder, not eHarmony.
I even repeat my tweets three times, eight hours apart, because this triples the amount of click-throughs. A few people will complain, but if you aren’t pissing off some people on social media, you’re not using it right.