“Liking” a post is tipping a waiter at a restaurant; re-sharing a post is telling people to eat there.
If you want to use social media for marketing purposes, you need to post such great content that you earn the right to promote your product or service.
You have a few seconds to capture people’s attention—think Tinder, not eHarmony.
I even repeat my tweets three times, eight hours apart, because this triples the amount of click-throughs. A few people will complain, but if you aren’t pissing off some people on social media, you’re not using it right.