Many Trump voters, after all, voted for Barack Obama in 2012, which suggests they’re not incorrigible racists.
When the researchers examined which stories were the most read or the most shared on Facebook, they tended to be the most negative stories. To put it another way, the stories that people choose to read skew even more negative than the stories that media organizations choose to publish. "Human beings, particularly consumers of major media, like negativity in their stories. We think the major media are responding to consumer demand."
Many Trump voters, after all, voted for Barack Obama in 2012, which suggests they’re not incorrigible racists.