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Gen. Stanley McChrystal has said that it is key once you develop a strategic plan to bring in people who are not wedded to it, the outsiders who have no interest in it. They are, as the military term goes, a red team whose job is simple: to find holes and problems in your plan. Again, as a strategist, you can’t have your ego involved—you should be grateful when people expose flaws in your approach. It is why companies need to appoint a Chief Dissent Officer—someone who can ruthlessly kill bad ideas in the making.