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My business was boredom. For years, I was the person whose job it was to keep you clicking, to keep you scrolling. To keep you grimly entertained. Forgive me—the concepts of “amusement” and “information” have never been so porous, the line dividing “news” from “diversion” has never before worn so thin. What I needed from you was time, your time, now understood to be a commodity. Somehow, through the alchemy of AdSense, this was supposed to turn into money. In the so-called attention economy, even the most cloistered institutions were aghast to find themselves now begging for spare change.Share
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