Because God's love is all-embracing some speak of it as unconditional, and in their minds they may project that thought to mean that God's blessings are unconditional and that salvation
is unconditional...they're not. Some are want to say 'the savior loves me just as I am'...and that is certainly true, but he cannot take any of us into his kingdom just as we are. For no unclean thing can dwell there or dwell in his presence...our sins must first be resolved.