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More broadly, such laws would close the door on a horse that has long since left the barn. The technology giants have already amassed vast quantities of customer data. As the new Department of Justice lawsuit indicates, Google’s business model relies on gathering data generated by its different products—Gmail, Google Chrome, Google Maps, and its search engine—which combine to reveal unprecedented information on each user. Facebook has also collected extensive data about its users, in part by allegedly obtaining some data on users when they were browsing other sites. If privacy laws prevented new competitors from amassing and using similar data sets, they would run the risk of simply locking in the advantages of these first movers.