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In view of the dim prospects of a breakup, many observers have turned to “data portability” to introduce competition into the platform market. Just as the government requires phone companies to allow users to take their phone numbers with them when they change networks, it could mandate that users have the right to take the data they have surrendered from one platform to another. The General Data Protection Regulation (GDPR), the powerful EU privacy law that went into effect in 2018, has adopted this very approach, mandating a standardized, machine-readable format for the transfer of personal data.Share
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