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Distilling your message into a single sentence will make your writing flow better, and make your key points easier to arrange. Think of the single sentence as a lighthouse guiding you through fog. If you become overwhelmed with an abundance of data or competing themes, the single sentence will help you stay on track. It will help inform the choices you make regarding what information to keep and what to set aside in your speech. Any piece of data, story, or anecdote that doesn't jive with your single sentence will wind up sidetracking and diluting your message.Share
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