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I was trying to say too much and, as result, I was saying nothing. Many speakers feel this way when they write speeches. They have too many ideas competing for attention and too many themes pulling them in different directions. There's no through-line to hold their arguments together and, so, their content feels jumbled and confused. What's more, they lack a big idea — a powerful insight, perspective, or thought that serves as the backbone of their presentation; the big idea is the spine that holds everything up.Share
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