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One of the most depressing theories Lanier proposes in Ten Arguments for Deleting Your Social Media Accounts Right Now concerns the efficacy of social-media-based activism. In the book, he suggests that the very same media used to organize and connect people with a shared viewpoint—this powerful resource for activists looking to foment change—can end up emboldening their opponents. The way it works, according to Lanier, is that the algorithm takes a positive social movement, such as Black Lives Matter, and shows it to a bunch of people who are inclined to be enraged by it, introduces them to one another, and then continues to rile them up for profit, until they're even more fearsome and effective than the movement to which they were reacting.— Jaron Lanier
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