You know because you are the epicenter of people coming to you saying I am having a faith crisis. They don't know how to deal with the data. Isn't that right? They are exposed to these inconvenient truths and they freak out. If we could give them the conceptual framework in which they can place those data points then they can make an informed choice. OK do I stay in the faith tradition or do I leave it but at least I'm not freaking out. I'm making a calm decision. And it's a decision that factors in reality. We have not provided that framework for them and that's the price that we're paying now.