We often develop bad habits because they give us some sort of reward in the moment. ... But in the end, those habits are leading to outcomes you don't want. The insight, then, is this: there's a difference between rewards and outcomes. We experience rewards from our behaviors immediately, whereas outcomes occur later'for better or worse. This is why we have habits we can't seem to change, even when they're leading to long-term outcomes we don't want. Often a reward is keeping us stuck.