Quote
The problem is that losing momentum feels terrible and is even worse for performance than no momentum. A task that the user has to "restart" is more demanding and difficult. And oscillating between losing and gaining momentum exponentially increases frustration.
The idea, in essence, is simple: success breeds success — so if you want to set users up for success — get them there fast and keep the wins coming.
If 10 steps make up your onboarding flow, how many quick wins are you giving users in the first five? Or the first three? How many can you cut out? How many can you postpone?Share
Sign In to comment on this quote
