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...the best communities have a full-time dedicated resource acting, essentially, like the host of a never-ending party. This is the role he cast himself in early on at Reddit, exerting relentless effort keeping conversations going, keeping topics fresh, responding to people’s concerns. “It’s actually a lot of unglamorous work. Imagine what it would be like to talk to everyone at your party, while serving the drinks and apps, while bouncing the riff-raff, while DJing, while making sure everyone’s having a good time,” he says. “If you’re not putting that degree of effort into running your community, it’s not going to take.”Share
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