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Imagine if podcasts were Twitterized in the sense that people cut up and reacted to individual segments, say a few minutes long. The content marketplace might shift away from the bundle—shows that you subscribe to—and toward individual fragments. The incentives would evolve toward producing fragments that get Likes. If that model came to dominate, such that the default was no longer to subscribe to any podcast in particular, it seems obvious that long-running shows devoted to niches would starve.— James Somers
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