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Stop and think about it for a minute. What do the right people want more than almost anything else? They want to be part of a winning team. They want to contribute to producing visible, tangible results. They want to feel the excitement of being involved in something that just flat-out works. When the right people see a simple plan born of confronting the brutal facts - a plan developed from understanding, not bravado - they are likely to say, "That'll work. Count me in."— Jim Collins
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