Few successful startups become great companies, in large part because they respond to growth and success in the wrong way. Entrepreneurial success is fueled by creativity, imagination, bold moves into uncharted waters, and visionary zeal. As a company grows and becomes more complex, it begins to trip over its own success - too many new people, too many new customers, too many new orders, too many new products. Lack of planning, lack of accounting, lack of systems, and lack of hiring constraints create friction.