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Our mantra is “Test counterintuitive things, because no one else ever does.” Imagine proposing the following ideas to a group of skeptical investors:
→ “What people want is an expensive vacuum cleaner that looks really cool.” (Dyson)
→ “The best part of all this is that people will write the entire thing for free!” (Wikipedia)
→ “I confidently predict that the great enduring fashion of the next century will be a coarse, uncomfortable fabric that fades, takes ages to dry, and to date, has been largely popular with indigent laborers.” (blue jeans)
→ “Just watch as perfectly sane people pay $5 for a drink they can make at home for a few pennies.” (Starbucks)
→ “And, best of all, the drink has a taste consumers say they hate.” (Red Bull)Share
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