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The breakthrough, though, came that day in February 2016. “It was clear that if we talked about criminal foreigners, we’d become the defenders of criminal foreigners,” says Kleiner. “We’d have lost before we started.
“Instead, we set the terms of the debate by portraying the SVP’s proposal as an attack against fundamental Swiss values. Against the constitution as a pillar of our liberal democracy; the rule of law; equal justice for all. We were the patriots here, because this was an attack on things that every Swiss citizen holds dear.”— Jon Henley
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