In a world of competing ideas, persuasion works better than coercion. Coercion is about pressure, power, winning, even trickery and threat, and cares about only one side. But persuasion entails honesty, mutual concern, authenticity, equal standing, freedom of thought, and a willingness to accept the responses of the other. Persuasion requires patience and acknowledges the slow workings of the mind and heart. But coercion wants everything now and pays little heed to the human nuances that get in the way.