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People pay attention to negative information because it violates the organization’s public relations bias. Most organizations and most leaders try to sugarcoat problems, hiding them from employees. The result is that employees are hungry for the truth—especially for the less-flattering truths they believe are being withheld from them. This means they pay special attention, and seriously consider, the negative information they hear—even when it comes from less-than-trustworthy sources.Share
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