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Most design leaders, like John Maeda in his Design in Tech Report, argue that designers need to code in order to survive. But if you’re a young or aspiring designer, I’m here to tell you, to beg you, to ignore these people.
Design is about people, not technology. In order to design great products, you need to understand not just what you’re making, but why you’re making it. You do that by empathizing with your customers to feel their pain, and designers are effective only after doing so.— Yazin Akkawi
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