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Deep delight is holistic, and is achieved once all user needs are met, including functionality, reliability, usability, and pleasurability. Users may have a poor experience on a site, and yet feel surface delight occasionally. But deep delight only occurs when the user has reached a state of “flow” — that is, immersed productivity without much distraction from the main task. In other words, deep delight is experienced when the interface behaves like a surgeon’s knowledgeable assistant: it hands all the right instruments exactly when they are needed, without getting in the way.Share
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