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Everyone agreed that Dirty Jobs was total "off-brand" and completely inappropriate for Discovery. Everyone but the viewers. The ratings were just too big to ignore, so the pilot got a green-light, and yours truly got a steady gig. But here's the thing - Dirty Jobs didn't resonate because the host was incredibly charming. It wasn't a hit because it was gross, or irreverent, or funny or silly, or smart, or terribly clever. Dirty Jobs succeeded because it was authentic. It spoke directly and candidly to a big chunk of the country that non-fiction networks had been completely ignoring. In a very simple way, Dirty Jobs said "Hey - we can see you," to millions of regular people who had started to feel invisible.— Mike Rowe
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