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The first thing — the one we’re all aware of, but never really adequately conscious of — is that the whole world is moving to mobile computing. This isn’t some slow transition off on the distant horizon like AI, it’s a thing happening right now. Advertisers are shifting their spending from desktop to mobile faster than they are pulling it out of print media, and people are buying smartphones at five times the rate that they’re acquiring new PCs. IDC’s 2015 figures show 1.43 billion smartphones shipped versus 276 million PCs. Apple by itself shipped more iPhones (74.8 million) in the last quarter of last year than the entire PC industry (71.9 million) managed to ship PCs.— Vlad Savov
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