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For Will Smith and Mark Thompson, it all comes back to telling a great story. The New York Times is on track to generate $60 million in native advertising revenue this year, and Thompson said success in this burgeoning field requires content that's creative and truly journalistic. For Smith, storytelling is "the universally relatable emotion." It turns out that the "power of the story," which drew him to acting, is also the key to a great brand. Share
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