...readers should beware of writings that imply balance but do not deliver it.
Readers and viewers also need to be sensitive to the bias of the writer or the publisher. That bias may be religious or irreligious, believing, skeptical, or hostile.
Bias can also be exercised in decisions on what news stories to publish and what to omit. This kind of bias is difficult to detect, but it can be discerned over a period of time.
The inclusion of negatives that are irrelevant or trivial is evidence of bias, not balance.
Often, we tend to think if we just give people more facts, more figures, more reasons, more information, they'll come around. But pushing people doesn't work. When we push people rather than just going along, they often push back.
We have a very emotional attachment to things we're doing already. ... And so we build logic around those things to support it and look for information that supports our existing beliefs rather than disagrees with it. This phenomenon is called confirmation bias, and it’s prevalent in every kind of belief...
The longer we've been doing something, the more expensive something is, the riskier something new is, the more controversial something is, the harder it is to change. And, importantly, the more that someone tells you what you have to do, the less interested you are in doing it.
Don’t prejudge, but give the person an opportunity. Let him decide for himself to accept or decline.
Don’t underestimate the power of one-dimensional storytelling and representation and how it can inform your worldview.