[Podcasts] Well, it's a new medium. I mean, I'm sure you know the history on this. It's like when people transitioned from radio to TV, the initial TV anchors were the same radio people, but just like being filmed while speaking on the radio. But it turned out it was actually a completely different type of person that you need. Because on your radio is just like your voice and your cadence, and all that. It's like you know the whole phrase you've got a good radio voice. Right. Okay, on TV you need to be telegenic, right, you need to kind of have charisma. In that medium its like a completely different thing. I think that's going to be true for the internet too.