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...we developed a consulting model that focused on finding vital behaviors. Our thesis was that there are some behaviors that matter more than others. We reasoned that if you could find behaviors that disproportionately affect performance, you’d have the key to creating profound, positive, and lasting change. Time after time, project after project, we found that the issues that undermined performance the most were not the problems companies had, it was their inability to confront, discuss, and resolve those problems.