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If you don’t understand what I mean, just think about what happened after Hillary Clinton’s “deplorables” comment. Did that turn people away from Trump? Far from it. In fact, it prompted countless Trump supporters to use the word in their names or handles on Twitter. It prompted the Trump campaign to sell “deplorable” T-shirts. It prompted Trump to use the comments for his own campaign’s fundraising, and to bring his supporters closer to him, as well as to present himself as the foil who would never demean them in that way. (“While my opponent slanders you as deplorable and irredeemable, I call you hardworking American patriots who love your country and want a better future for all of our people,” Trump said during a rally in Iowa shortly afterwards.)Share
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