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a deeper criticism of relying on boycotts as activism’s go-to tool — namely, that they risk reducing to an individual consumer choice what is fundamentally a collective political problem. In Quartz, the writer Alden Wicker has called the phenomenon of conscious consumerism “a lie”:
On its face, conscious consumerism is a morally righteous, bold movement. But it’s actually taking away our power as citizens. It drains our bank accounts and our political will, diverts our attention away from the true powerbrokers, and focuses our energy instead on petty corporate scandals and fights over the moral superiority of vegans.Share
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