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The 15 Rules Every UX Designer Should Know
1. UX is not (only) UI
User Interface is a part of User Experience
2. Know your audience
User research is a natural first step in the design process
3. You are not the user
Testing with real users is an essential part of the design process
4. Adapt design for short attention spans
Don’t overwhelm users with too much information
5. The UX process isn’t set in stone
Adapt your design process for the product you design
6. Prototype before you build a real product
The design phase for digital products should include a prototyping stage
7. Use real content when designing
Avoid Lorem Ipsum and dummy placeholders
8. Keep things simple and consistent
The hallmark of a great user interface is simplicity and consistency
9. Recognition over recall
Showing users elements they can recognize improves usability versus needing to recall items from scratch
10. Make design usable and accessible
Design for a diverse set of users that will interact with your products
11. Don’t try to solve a problem yourself
Design is team sport — don’t work in isolation
12. Don’t try to solve everything at once
Design is an iterative process
13. Preventing errors is better than fixing them
Whenever possible, design products to keep potential errors to a minimum
14. Offer informative feedback
An app or website should always keep users informed about what is going on
15. Avoid dramatic redesigns
Remember Weber’s Law of Just Noticeable Differences— Nick Babich
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