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Quote
Thinking about the professional opportunities in our lives through the lens of Jobs to Be Done—in essence, asking yourself ‘What Job did I hire my job to do?’—should provide you with a completely different set of criteria for making career moves. What will make you happy, in the long run? It’s seldom as simple as the right title and salary – those are just the functional dimensions of the job to be done. But what about the emotional and social ones?