Joseph Grenny is a renowned author, speaker, and social scientist known for his work in business performance and leadership development. He co-founded VitalSmarts in 1990, which is a company specializing in corporate training and organizational development. VitalSmarts has served 300 of the Fortune 500 companies. Grenny is a four-time New York Times bestselling author, with notable works including "Crucial Conversations" and "Influencer". In addition to his business achievements, Grenny is actively involved in social initiatives. He co-founded The Other Side Academy, a program aimed at helping individuals with histories of addiction, criminal behavior, and homelessness to rebuild their lives. He also chairs the board of Unitus Labs, a nonprofit focused on reducing global poverty through economic self-empowerment.