Rather than unilaterally force a single solution on others, give people the freedom and autonomy to choose from a few options. This is one way to reduce people’s gut resistance, and again, help them persuade themselves.
We have a very emotional attachment to things we're doing already. ... And so we build logic around those things to support it and look for information that supports our existing beliefs rather than disagrees with it. This phenomenon is called confirmation bias, and it’s prevalent in every kind of belief...
The longer we've been doing something, the more expensive something is, the riskier something new is, the more controversial something is, the harder it is to change. And, importantly, the more that someone tells you what you have to do, the less interested you are in doing it.
Rather than push or persuade someone, highlight a gap between their attitudes and their actions, and then get them to persuade themselves.
Often, we tend to think if we just give people more facts, more figures, more reasons, more information, they'll come around. But pushing people doesn't work. When we push people rather than just going along, they often push back.