How do I pitch investors in the stage of ideation? I have one word of advice: Don’t! Ideas are ‘a dime a dozen’, as they say in the USA. What matters much more is whether you and your team can effectively implement your idea, whether customers actually want or need and will pay for what you propose to sell, and much more.
Instead of seeking capital, go find a paying customer (Yes, even before you’ve produced your product). Then find another one. As prominent venture capital investor Mark Suster, says, “Ring the cash register!”