There are many factors I look at when deciding whether or not to invest in a company. For one, I am looking to invest in people who not only know their business, but also are taking affordable next steps and are valuating their company correctly. I am also, perhaps even most importantly , looking for entrepreneurs who are willing to fight tooth and nail to make their brand succeed.
Lastly, and most importantly, I have been telling entrepreneurs for a very long time that their greatest strengths lie in not what they have but what they don’t have. It is all a matter of perception as what you may think is your biggest weakness can actually be the spark to the fire that fuels your success. This is the entire principle behind my upcoming book The Power Of Broke.