David Maxfield is a New York Times bestselling author, keynote speaker, and leading social scientist specializing in business performance. He is well-known for his work with VitalSmarts, a corporate training and leadership development company, where he serves as the vice president of research. Maxfield has co-authored several influential books, including "Crucial Accountability," "Influencer," and "Change Anything," which focus on improving organizational behavior and personal effectiveness. His research and insights have been translated into 28 languages and are available in 36 countries, impacting numerous Fortune 500 companies. In addition to his writing and research, Maxfield is a sought-after speaker and consultant, helping organizations implement effective change strategies and improve performance.