In 2016, Ray told CNN that returning to self-help is "exactly where I should be, and absolutely must be." He said to quit now "would be disrespectful to the memory" of those who died. "They're heroes, not victims" Ray said. "Like all of us they were there for a specific reason — something they believed in. So if their memories are going to live beyond the tragedy, to continue to have meaning, I really believe I have a responsibility to tell that over and over.“