You've known for quite some time now that the banner advertising model is broken. It's simply irresponsible as a digital marketer to stick with a broken model when there are substantially better and more viable options out there.
For well over a decade, we've followed the steady decline of the banner ad click-through rate. Interruption tactics may have worked early on, but consumers have become savvier at avoiding them.
Influencer Marketing is about sponsoring and supporting the people who your customers look to as subject matter experts. Whereas digital marketers like me used to hire celebrity spokespeople, today your customers trust well-known bloggers and social media pundits who may only have tens to hundreds of thousands of followers (instead of the millions we used to focus on).