There is a playbook for success as an influencer and I believe it is a skill that can be taught. Let me say ‘skills’ plural, that can be taught. To succeed you have to be a polymath— you need marketing skills, business skills, performance skills and creative skills.
Critics of influencers worry they’re manipulative, that they’re showcasing only the perfect parts of their lives in order to sell you things they are being paid to use. That's fair criticism but forgets the fact that advertisers have been using women to sell to other women since the dawn of modern marketing. What is different this time is that the advertising can find you anywhere, anytime in the palm of your hand.